🌞 SITA RASOI - KISHAN CARE
Powered by the Sun, Serving with Heart
Project Concept
Customers pay Rs. 30/- for a nutritious, simple meal.
Half of the revenue sustains the business, while the other
half funds free meals for underprivileged individuals.
Focus: Healthy, affordable, Indian diet staples.
📍 5 Ps Framework
1. Place
Location:(bus stands, schools, hospitals, or
market areas where footfall is high).
Setup: Small kiosk/food cart or community kitchen with
seating.
Distribution: Paid meals + free meals through tokens
distributed by NGOs, schools, or local volunteers.
2. Product
Menu: Nutritious, simple, filling items at low cost.
Dal + Rice (mini thali)
Roti + Sabzi (seasonal vegetables)
Poha/Upma/Idli (breakfast option)
Khichdi (balanced one-pot meal)
Buttermilk or Lemon water (add-on)
Focus on local, seasonal ingredients to keep costs low and
nutrition high.
3. Price
Rs. 30 per meal for paying customers.
Free meals funded by the charity half of revenue.
Bulk purchase of grains/vegetables from wholesale markets to
reduce cost.
4. Promotion
Branding: “Eat for Rs. 30, Feed One More.”
Posters in schools, hospitals, and bus stands.
Social media campaigns highlighting the charity impact (every
meal purchased = one meal donated).
Collaborations with local NGOs, RWAs, and schools for
awareness.
5. People
Staff: Local cooks and helpers (possibly women self-help
groups).
Beneficiaries: Daily wage workers, students, and
underprivileged families.
Volunteers: School/college students for distribution and
awareness drives.
🛠️ Working Model
Monitoring: Transparent accounting—display daily “Meals Sold
vs Meals Donated” board.
🌟 Impact
Affordable nutrition for the working-class and students.
Community goodwill and strong branding.
Quick Compliance Summary
Requirement Authority Purpose Renewal FSSAI License FSSAI Food safety & hygiene 1–5 years Trade License Municipal Corp. Local operation approval Annual GST Govt. of India Tax compliance Ongoing Section 8 / Trust MCA / Charity Commissioner Legal charity status As per Act Insurance Private provider Risk coverage Annual - Project Concept: USM.
