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Wednesday, 30 April 2025

SIAM-KVS Road Safety Online Education Program


On the occasion of the launch of SIAM-KVS Road Safety Online Education Program,
SIAM officially presented its Road Safety Mascot for school children,

The Society of Indian Automobile Manufacturers (SIAM) and Kendriya Vidyalaya Sangathan (KVS) have launched a nationwide online road safety program for school students. 
The program aims to instill responsible road behavior among students across 1,253 Kendriya Vidyalayas.

Safe-I-AM (People Call Me SIAM).

The mascot will become the face of SIAM's efforts to educate and sensitize the young generation about traffic rules and road safety best practices, ensuring the future remains safe and protected on the roads.


 New Delhi, 22nd April 2025: Under the direction of the Ministry of Road Transport & Highways and the Ministry of Education, Government of India, the Society of Indian Automobile Manufacturers (SIAM) in collaboration with Kendriya Vidyalaya Sangathan (KVS) formally launched the SIAM-KVS Road Safety Online Education Program, marking a major step in raising awareness of road safety among schoolchildren.

About SIAM

  • The Society of Indian Automobile Manufacturers (SIAM) is an apex national body representing all major vehicle and vehicular engine manufacturers in India. 
  • It is a society with charitable objectives registered under the Societies Registration Act, 1860. 
  • Its objectives include enhancing the contribution of the automobile industry to the growth and development of the Indian economy, assisting the automobile industry to meet its social obligations and encouraging the efficiency of industry in general and the automobile industry, particularly in India. 
  • SIAM focuses on activities related to the improvement of the environment and ensuring the safety and protection of automobile vehicle users and the public at large.
  • Recognizing these objectives, SIAM has been granted registration under the Income Tax Act, 1961 as an institution with a charitable purpose.

 For further information, please contact:

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About SAFE

To advance vehicle Inspection and certification (I&C) and increase road safety, the Society of Indian Automobile Manufacturers (SIAM) has incorporated an independent body, the Society for Automotive Fitness & Environment (SAFE).

About Surakshit Safer

The सुरक्षित सफर (Safe  Journey)  initiative  of  SIAM  represents  universally  recognized  concept  of  "Safe Journey".  A  Safe  Journey  refers  to  a  journey  that  is  completed  without  any  accidents,  injuries,  or  other incidents that  could  cause  harm  or  danger  to  any  person.  SIAM  is  a  strong  advocate  for  Road  Safety  and will  focus  its  efforts  towards  minimizing  accidents  and  injuries  in  the  country  and  complying  with  the National and International goals of Road Safety.

SIAM -1

SIAM-2

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