Entrepreneurship with compassion

That’s a beautiful vision—blending entrepreneurship with compassion. A “twin model” Rasoi business that serves paying customers while also feeding the needy for free or at subsidized rates is both noble and doable. Here’s how you could shape it:

1. Business + Social Model

Think of it as a “Buy One, Give One” kitchen. For every meal sold, a portion of the proceeds funds a free or low-cost meal for someone in need. You can:

• Run a cloud kitchen or tiffin service for paying customers

• Use the profits or donations to fund meals for the underprivileged

2. Inspiration from Real Initiatives

• in Delhi runs a mobile kitchen that serves nutritious meals to the poor, funded by donors and sponsors.

• in Madhya Pradesh offers full meals at ₹5 to laborers and the needy, supported by government grants.

These models show it’s possible to scale with the right support and structure.

3. How You Can Start

• Kitchen Setup: Start small with a home kitchen or rent a commercial space.

• Menu Planning: Offer simple, nutritious meals that are cost-effective.

• Funding: Use a mix of customer revenue, crowdfunding, and local sponsorships.

• Distribution: Partner with NGOs, shelters, or use mobile vans to reach the needy.

• Visibility: Share your mission on social media to attract both customers and donors.

4. Bonus Ideas

• Let customers “sponsor a meal” at checkout.

• Celebrate birthdays or anniversaries by donating meals in someone’s name.

• Offer volunteer opportunities for people to help with cooking or distribution.

• Funding is the fuel that’ll keep your Rasoi + social impact engine running. Here are some effective funding options tailored for a mission-driven food business like yours:

  1. Impact Investors & Social Venture Capital

  These are investors who care about both profit and purpose. They fund businesses that generate measurable social good. Look into platforms like Acumen, Aavishkaar, or Villgro in India.

  2. Crowdfunding Platforms

  Websites like Ketto, Milaap, and Kickstarter let you tell your story and raise small contributions from many people. It’s also a great way to build a community around your mission.

  3. Government Grants & Subsidies

  India has several schemes supporting food entrepreneurship and social enterprises. Check out:

  • PM Formalisation of Micro Food Processing Enterprises (PM-FME)

  • Startup India Seed Fund Scheme

  • State-level social welfare or food security programs.

  4. CSR Partnerships

  Many companies are required to spend on Corporate Social Responsibility (CSR). You can partner with them to sponsor meals or infrastructure in exchange for visibility and impact reporting.

  5. Social Business Incubators

  These programs offer funding, mentorship, and networking. Look into:

• NSRCEL at IIM Bangalore

• Atal Incubation Centres

• UnLtd India.

• 6. Local Sponsorships & Donations

  Approach local businesses, community leaders, or religious organizations to sponsor meals or donate kitchen equipment. It’s grassroots, but powerful.

• it should hook your audience, make them care, and leave them wanting more. Here are some tried-and-true tips to help you shine:

  1. Start with a Strong Hook

  Open with a surprising fact, a powerful question, or a short story that highlights the problem you're solving. First impressions matter!

  2. Clearly Define the Problem

  Make your audience feel the pain point. Why does this issue matter? Who is affected? This builds urgency and relevance.

  3. Present Your Solution

  Explain your idea simply and confidently. Focus on the benefits, not just the features. How does your Rasoi business make lives better?

  4. Show What Makes You Unique

  What sets you apart from others doing similar work? Maybe it’s your twin model, your community ties, or your sustainable sourcing.

  5. Back It Up with Evidence Use data, testimonials, or a quick demo to prove your concept works. Even small wins or pilot results can build credibility.

  6. Know Your Numbers

  Be ready to talk about costs, revenue potential, and how funding will be used. Investors love clarity and realism.

  7. End with a Clear Ask

  Whether it’s funding, a partnership, or mentorship—be specific about what you want and what they’ll get in return.

  8. Practice Like You Mean It

• Rehearse your pitch out loud, ideally in front of others. Record yourself. Tweak your tone, pacing, and body language.
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• BRAND NAME _ SITA RASOI

A well-structured pitch is like a great recipe—it needs the right ingredients in the right order to leave a lasting impression. Here’s a simple yet powerful structure you can follow for your Rasoi + social impact business:

1. Opening Hook

Start with a personal story, a bold statement, or a surprising fact. For example: "Every night, thousands go to bed hungry in our city—while restaurants throw away perfectly good food."

2. The Problem

Clearly define the issue you're tackling. Make it relatable and urgent. "Access to affordable, nutritious food is still a daily struggle for many. Meanwhile, small food businesses struggle to stay afloat."

3. Your Solution

Introduce your Rasoi model. Explain how it works and why it’s effective. "Our twin-model Rasoi serves paying customers while funding free meals for the needy—one plate at a time."

4. Market Opportunity

Show the size of the opportunity. Who are your customers? How big is the need? "With over 10,000 working professionals and 5,000 underserved individuals in our area, the demand is real and growing."

5. Business Model

Explain how you’ll make money and sustain the social mission. "Revenue from our tiffin service funds free meals. We also offer meal sponsorships and partner with local businesses for CSR support."

6. Traction & Impact

Share any progress, pilot results, or testimonials. "In our pilot month, we served 1,200 meals—600 paid, 600 donated. Customer satisfaction was 95%."

7. Your Team

Highlight your strengths and why you’re the right person to lead this. "With a background in hospitality and a heart for service, I’ve built kitchens and communities from scratch."

8. The Ask

Be clear and confident. Whether it’s funding, mentorship, or partnerships—spell it out. "We’re seeking ₹5 lakhs to scale operations, expand delivery, and serve 10,000 meals in the next 6 months."